The Web 2.0 Expo Campaign
The advertising for Web 2.0 Expo was created by San Francisco creative agency, Traction (www.tractionco.com). The main goal of the campaign was to capture the spirit of Web 2.0. There is no one accepted definition of the term "Web 2.0." To some people it means using the internet to harness collective intelligence. To others, it's about providing a rich user experience. If there's any consensus at all, it's that "Web 2.0" means many different things to many different people. But regardless of what Web 2.0 means to you, it is most definitely hereóboth at this point in history and at this great event.
We think the work Traction did for this event rocks. You can learn more about them online at www.tractionco.com.